What we offer

Executive coaching and mentoring, workshops, masterclasses, consulting and leadership development programmes for large organisations and small. Coaching and mentoring can help you define your business purpose and align business strategy and your people to deliver to that purpose.

"To harness the power of corporate purpose, CEOs and other senior executives must pressure-test that purpose with their teams, employees and themselves..."
McKinsey Quarterly, December 2020

At Purpose Changes Everything, we help entrepreneurs, companies, their leaders and teams, to discover their purpose and realise that they can create tremendous value by releasing its transformative power.

We run workshops, masterclasses, 1 to 1 mentoring programmes, business coaching and mentoring high performing leaders. Through our work with companies we create a space to enable meaningful conversations, so that leaders can unlock their power and inspire others to do the same.

What our clients say.

SusanneSenior Leader, Global Pharmaceutical Company
Mike GilesCEO and Founder Prospecting Wizard
Sara DawCEO Liberti Group

How it works.

Find out where you are now and take the purpose test

▶ Take the purpose test

Find out where you really want to be

▶ Take the purpose test

Find out how to get

▶ Take the purpose test

Why purpose changes everything.

A life with purpose gives meaning. Meaning engenders fulfilment. And success, without fulfilment, is the ultimate failure. A business with clarity of purpose can achieve so much more. The true potential of any business – and of any individual - can be unlocked by tapping into purpose. It’s the hidden force that lights the fire within and creates a powerful momentum of its own. It’s the fuel that gives your team a reason to want to show up - for you and for their own sense of pride and fulfilment.

It’s the soft stuff, which is actually the hard stuff. And commercially? It’s the single most important work you can do. You need purpose-ful people. We can help.

And if you’re in doubt... look at the evidence. It’s unequivocal.

The evidence
why purpose changes everything.

Babson Professor and Whole Foods advisor, Raj Sisojdia, studied 28 companies from 1996 to 2013 and concluded: purpose-driven enterprises grew by 1681% compared ot the S&P 500 average of 118%. (Sisodia 2014)

Certified B Corps in the UK are growing 28 times faster than the national economic growth of 0.5%. Leading B Corp FMCG brands grew on average 21% in 2017, compares to the national average of 3% across their relevent sectors. (B Corp 2018)

According to Kantar's Purpose Study, purpose-led brands had seen their valuation surge by 175% over the past 12 years, versus a growth rate of just 70% for listless brands uncertain of their role. (Kantar 2018)

About purpose changes everything.

My days at Unilever taught me that purpose-led brands create more value and the key to achieving this is ensuring the whole team are aligned and inspired by the same purpose.

It was the birth of my daughter 19 years ago that inspired me to follow my own path and set up my business to help people unlock their purpose and find their way in order to live the life they choose. It’s been the most rewarding work I have ever done and it still doesn’t feel like work to me.

Today, I continue to work with entrepreneurs and business leaders who have great passion, but who have not fully tapped into their potential. I help them re-imagine their relationship with ‘work’ by mining their innate power as individuals and enabling them to achieve remarkable results through alignment of purpose.


The brands that will thrive in the coming years are the ones that have a purpose beyond profit.Richard Branson

What next?

When a business owner, leadership team and entire organisation becomes crystal clear on their purpose, everything changes.

We have a developed a powerful and simple way for any organisation to get clear on their purpose. When there’s a good fit, I run three complementary sessions over Zoom of 30 minutes, 30 minutes and 90 minutes with the leadership team of an organisation. Collectively, we call these three sessions. The Purpose Test. The sessions are designed to clarify where you are right now as individuals and as an organisation and where you want to be. I will present you with a report and a journey map which defines how to get from where you are now to where you want to be – a leadership team and organisation living and working on purpose, changing your own lives and the lives of the people you serve, while also transforming your bottom line.

Step 1: The Introduction
30 Mins

Step 2: The Questionnaire
15 Mins

Step 3: The Evaluation
90 Mins

  • Step One